Cacio e Pepe Launch film, 2023
Smug
Co-Founder and Creative Director, 2023
As Co-founder and Creative Director of SMUG, I helped launch a disruptive, premium range of hand-fried potato crisps known for their standout branding, original flavors, and 100% compostable packaging.
After a successful market trial in 2023, SMUG is now expanding nationwide through a collaboration with Beavertown Brewery (Heineken Group). The brand is rapidly growing, attracting interest from retailers across the UK, US and Asia.
Cinema ad
