Più Cinque Gin
Creative Direction, 2022-23
Più Cinque is a no-frills premium gin crafted in Italy, designed to provide an elegant alternative to classic dry gins.
Collaborating closely with the founder, I developed a consumer-focused creative strategy that spanned multiple touchpoints. This included the creation of social media campaigns, trade initiatives, and advocacy activations. One highlight was "Passione Italiana," an Instagram photo-novel that tells a telenovela-style love story centered around the world of gin.
