2019 Global House of Peroni Design
Peroni Nastro Azzurro
Creative Direction and Experiential Direction, 2019-2023
The love story with The House of Peroni began in 2013 when Ugo worked on the idea and art direction for their integrated campaign. This partnership grew into something greater, culminating in his agency becoming their global experience partner in 2020.
Since then, Ugo and his team have shaped the brand’s strategic positioning, creative development, partnership management, and branding across key markets, including the UK, France, Italy, Sweden, Dubai, Taiwan, and Canada.
Crunchy Maize, Bespoke Snack Design, 2020
Pascal Moscheni for The House of Peroni
Miranda Makaroff for The House of Peroni
Francesco Mazzei for The House of Peroni
