As Creative Director, I played a key role in launching Mr. Dee Still, the first Italian beverage media company dedicated to helping brands connect with Italian spirits drinkers through specialised content.

From the very beginning, we consulted on the branding, crafted a targeted social media strategy, and created custom content, including illustrated recipes and how-to videos. We also worked on a comprehensive long-term content plan, helping to establish Mr. Dee Still as a leader in the beverage industry.