Italicus
Creative Director on Social and activations, 2019-22
As the Creative Director for Italicus, a distinctive Bergamot Rosolio and a rapidly emerging spirits brand, I played a pivotal role in transitioning the brand from a trade-only focus to a consumer-centric approach.
Leading social media campaigns, event designs and strategic partnerships,
I crafted sleek and premium creative content that elevated Italicus' global presence. Under our creative direction, Italicus achieved remarkable success, ultimately leading to its acquisition by Pernod Ricard.
