I am Ugo Galelli digital creative, art director and jazz drummer focused on moving images, communication, fashion and creative ideas. My projects and researches always gravitate around young brand new cultures and trends.
The House of Peroni opened the doors to its London Residency during July and November in 2013 to showcase the work of the new wave of Italian style and creativity. Curated with renowned Italian designer and architect Andrea Morgante, the residencies celebrated art, design, food, fashion and film. House residents included: artists and designers Ludovica Gioscia, Carlo Bernardini, Formafantasma, Giacomo Lion, Pietro D’Angelo and Quayola; rising fashion designers Fabio Quaranta, Arthur Arbesser and Simone Rainer; and film director Brando De Sica. Michelin-starred chefs the Costardi Brothers and renowned mixologist Gerry Calabrese also created bespoke food and drink menus respectively.
The House of Peroni residencies were brought to life with unique and immersive experiences: sonic artists Bruno Zambourlin and DJ Alessio created sound installations, and sound designer Jean created a soundtrack to the house inspired by 1963, the year Peroni Nastro Azzurro was created. The house also played host to a number of interactive workshops that allowed participants to learn the art of assaggi, cook with the Costardis and try their hand at mixology with Gerry Calabrese. There was also a packed calendar of immersive film and food events, including Film Feast, where guests watched Paolo Sorrentino’s The Great Beauty as they were served an eight-dish taster menu created by Bottega Wapping’s chef Daniele Miconi .
The House of Peroni will open the doors to its London residency again in May 2014, showcasing the talent of the new wave of Italian style and creativity with a whole new set of residents, guests, events and experiences. The Residency will be the biggest yet and will once again invite you to eat, drink, explore and relax in the unique setting.
Hi-ReS! created a series of banners for Dunhill’s campaign, where each year select three men to be the voice of the brand. They are men of achievement, reflecting the Dunhill values, elegance, intelligence. This year for AW12 the focus is arts and culture and for the first time it featured 4 men: James Marsh, John Hurt, Jamie Hewlett, David Adjaye. The four characters of the campaign talk about their experiences, life lessons, mottos of achievement; the interviews are available for Dunhill fans on facebook. The Banner Ads contain closeups from the interviewees as living moments, subtle loops of hands moving, the blink of an eye. We experience a glimpse of time - an eternal moment. These moments are accompanied by a quote from the subject, and intrigue the user into wanting to learn and see more about this person - a teaser to the rich content that can be found on Facebook. Dunhill’s statistics show that the banner campaign had 0.25% impressions worldwide, which is four times their normal amount, making this campaign a big success!
"Balls Dream Band" is a boyband created to promote Bref Power Active 4 in 1. As a real boyband we provided a promotion kit for them: An EP, T-shirt, posters and other Merchandising. The video activation online is an interactive music videoclip: You have to "flush" to let the song finish and at the end you can send a customised song to your friends via social networks.
The promotion kit was sent not to major labels but to internet influencers. They received a parcel with all the instruction to make the videoclip viral. The promotion is also extended to outdoor special events: flash mobs in gyms and clubs, guerrilla marketing and flyer distribution.
Google wanted to communicate to spenders the advantages of adding YouTube to the usual TV media plan.
So we decided to invite Marketing Directors to a virtual meeting at which they can easily partecipate from their own office.
A mini web series in 5 episodes that depicts what happens during a meeting held to decide the media plan of a brand through an ironic parody off clichè situations. Thanks to the possibility to interact with the videos, the audience becomes active part of the meeting and is invited to pick the best solution to solve these unlikely briefs. Exactly the kind of choices that the target is asked to make in real life .