I am Ugo Galelli art director, designer and jazz drummer focused on moving images, communication, fashion and creative ideas. My projects and researches always gravitate around young brand new cultures and trends.
Hi-ReS! created a series of banners for Dunhill’s campaign, where each year select three men to be the voice of the brand. They are men of achievement, reflecting the Dunhill values, elegance, intelligence. This year for AW12 the focus is arts and culture and for the first time it featured 4 men: James Marsh, John Hurt, Jamie Hewlett, David Adjaye. The four characters of the campaign talk about their experiences, life lessons, mottos of achievement; the interviews are available for Dunhill fans on facebook. The Banner Ads contain closeups from the interviewees as living moments, subtle loops of hands moving, the blink of an eye. We experience a glimpse of time - an eternal moment. These moments are accompanied by a quote from the subject, and intrigue the user into wanting to learn and see more about this person - a teaser to the rich content that can be found on Facebook. Dunhill’s statistics show that the banner campaign had 0.25% impressions worldwide, which is four times their normal amount, making this campaign a big success!
"Balls Dream Band" is a boyband created to promote Bref Power Active 4 in 1. As a real boyband we provided a promotion kit for them: An EP, T-shirt, posters and other Merchandising. The video activation online is an interactive music videoclip: You have to "flush" to let the song finish and at the end you can send a customised song to your friends via social networks.
The promotion kit was sent not to major labels but to internet influencers. They received a parcel with all the instruction to make the videoclip viral. The promotion is also extended to outdoor special events: flash mobs in gyms and clubs, guerrilla marketing and flyer distribution.
Google wanted to communicate to spenders the advantages of adding YouTube to the usual TV media plan.
So we decided to invite Marketing Directors to a virtual meeting at which they can easily partecipate from their own office.
A mini web series in 5 episodes that depicts what happens during a meeting held to decide the media plan of a brand through an ironic parody off clichè situations. Thanks to the possibility to interact with the videos, the audience becomes active part of the meeting and is invited to pick the best solution to solve these unlikely briefs. Exactly the kind of choices that the target is asked to make in real life .
A team from TBWA Italy attended the Fashion Camp to customise and create Google+ profiles for fashion bloggers. We created a stand with laptops for the Google+ set up and provided professional photographers and videomakers to create profile pictures and gif covers.